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Sources spotify podcasts wall
Sources spotify podcasts wall













sources spotify podcasts wall

One place where Spotify could do more is helping podcasters grow their audience. It also creates new revenue streams (albeit small ones) unencumbered by record labels contracts or licensing fees. Helping creators monetize endears them to the platform, ensuring a steady stream of content. Additionally, in October 2021 it partnered with Shopify, letting artists and creators sell merch on their Spotify profile pages.īuilding tools and services for creators is a priority for CEO Daniel Ek, who wants to move beyond one-size-fits all monetization models and make it easy for superfans to slap leather 4. Small podcasters now have the option of subscriptions or ads. It also added Anchor inventory to Spotify Audience Network, its podcast advertising network, opening up advertising to smaller shows (though most probably make $0.67 a month see: power laws). In April 2021, it launched paid subscription on Anchor, allowing podcasters to paywall their content and charge a monthly subscription for access. Īttempting to overcome this, Spotify is throwing a lot of spaghetti against the wall. For example, in the UK the top 1% of streamed tracks accounted for over 75% of total streams between October 2014 and October 2020 3.

sources spotify podcasts wall

The popularity of online content follows a power law distribution, meaning that economics spoils disproportionately accrue to a handful of people like Joe Rogan or Taylor Swift. Unlike content acquisition, this isn’t a problem that you can just throw money at. Spotify aims to grow its advertising business and more podcast content unlocks more ad inventory.Īnother component of Spotify’s strategy is to increase the number of creators on the site to 50 million (across audio, music, and podcasts) and help them monetize their work. These acquisitions all increase the number of podcasts on the platform. The team didn’t get a break over the holidays, acquiring Whooshkaa, a technology that lets radio broadcasters turn their existing audio into podcasts, in Q4 2021. Spotify’s corporate development team has also been busy acquiring podcast advertising and distribution technologies, like Anchor, which lets individuals create and publish podcasts, and Megaphone, a podcast hosting company.















Sources spotify podcasts wall